Thailand Launches Amazing Thailand Grand Diwali Festival Across Three Destinations

On 3 November, the Tourism Authority of Thailand launched the Amazing Thailand Grand Diwali Festival 2026, running through 29 November across Bangkok, Pattaya and Phuket. The programme includes cultural performances, lighting ceremonies, concerts, food markets and promotional activities. The government expects the festival to help attract 2.5 million Indian visitors and generate at least THB90 billion in tourism revenue during 2026; no separate event budget or general ticket price was announced. The festival creates opportunities for destination branding, sponsorships, hospitality partnerships and international visitor campaigns. HPC can support tourism marketing, promotional strategy, B2B communications and event-market research.